Canada’s Cannabis Market Goes Cold, Pot Prices Hit Bottom: Why Top Producers Are Losing Ground
Canada’s cannabis market is seeing a chilling stagnation, with 2024 showing nearly zero growth in consumer sales—a stark contrast to the double-digit gains of previous years.
Amid this slowdown, certain products capture consumer interest, even as prices stabilize and competition intensifies. In his latest analysis, senior analyst Pablo Zuanic of Zuanic & Associates explores what’s still selling in a market haunted by stagnation and shifting dynamics.
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Flower Segment: Stabilized Prices And Market Fragmentation
The flower segment remains essential to Canada’s cannabis sales, though dynamics among top players are shifting. Village Farms (NASDAQ:VFF) leads with a 15% share, though down from 17.4% in Q2 2024, followed by Tilray (NASDAQ:TLRY) at 12.8%, …