Cannabis Education For Baby Boomers Goes Bilingual: Spanish-Language Ads Aim To Destigmatize Use
In an effort to change the conversation around cannabis, the Cannabis Media Council has launched its original “I’m High Right Now” campaign in Spanish. This initiative, aimed at dismantling stereotypes around cannabis use, especially among Baby Boomers, has now been made accessible to the Spanish-speaking community, thanks to the collaboration with Anya Belaval Calimano, a respected figure in Puerto Rico’s cannabis scene.
The campaign, known for its fresh approach and humor, seeks to educate and engage the public about the positive uses of cannabis, focusing on older adults. “Our award-winning ‘I’m High Right Now’ campaign was designed to destigmatize cannabis consumption specifically among Baby Boomers,” explains Allison Disney, a foundational force …