Cannabis Giant High Tide Taps Into $113 Billion Global E-Commerce Market With New Product Categories
High Tide Inc. (NASDAQ:HITI) (TSXV:HITI) (FSE: 2LYA) is expanding its innovative Cabana Club membership program to the U.S., EU and UK through dedicated websites.
“Innovation and market disruption are at the core of High Tide’s DNA, and today marks another milestone in our journey,” Raj Grover, the company’s founder and CEO, said. “I am excited to announce that, in celebration of Cyber Monday, we are taking our highly successful Cabana Club membership program global.”
High Tide also said it’s adding international snacks and confectionery to its e-commerce platform, alongside hemp-derived CBD and cannabis accessories.
With the move the company is tapping into the global e-commerce market for snacks and confectionery, which is, according to Statista, expected to reach over $113 billion in revenue in 2024, with …