Cannabis Giant Tilray Doubles Down On Its Beer Business With New JetBlue Partnership
Tilray Brands Inc. (NASDAQ:TLRY) is deepening its bet on the beverage alcohol sector, this time through a high-profile partnership with JetBlue Airways (NASDAQ:JBLU). The collaboration, announced earlier this week, places Montauk Brewing Company’s Surf Beer Golden Ale on all domestic and international JetBlue flights, marking a major step in Tilray’s mainstream beer distribution strategy.
JetBlue passengers can now enjoy Montauk’s easy-drinking golden ale while cruising at 30,000 feet, a move that further integrates Tilray’s growing craft beer empire into everyday consumer experiences. The airline is the first to feature Montauk’s beer, offering travelers a sip of the brand’s signature coastal lifestyle.
“We are proud and excited that JetBlue selected our Montauk Surf Beer Golden Ale to offer to travelers worldwide,” said Montauk Brewing co-founder Vaughan Cutillo. “This selection represents not just a beverage but the embodiment of relaxation and joy that Montauk Brewing stands for. We hope that every sip taken at 30,000 feet connects our consumers to the carefree spirit of Montauk and the adventurous journey ahead.”