Cannabis Giant Trulieve Breaks Ground As First Cannabis Sponsor Of U.S. Pro Pickleball
Florida-based Trulieve Cannabis Corp. (CSE:TRUL) (OTCQX:TCNNF) has announced a special partnership with the Carvana PPA Tour and Major League Pickleball (MLP) to sponsor premier pickleball events in Arizona, Florida and Georgia.
This collaboration reflects Trulieve‘s aims to engaging new audiences. This paddle sport is the fastest-growing of its kind for the third straight year. Pickleball has approximately 13.6 million players in the U.S.
The PPA Tour, the largest professional and amateur pickleball tour globally, boasts 25 tour stops nationwide and a fan base of over 20 million viewers. The MLP league features nearly 100 players across 22 celebrity-owned teams and is set to host 11 events across …