Cannabis Industry’s Real Success Formula: Profits, Reputation, And Scalability, Says Expert
As the cannabis industry continues its expansion across the United States, the criteria for what makes a cannabis business attractive to investors are evolving.
With more states incorporating cannabis into their economies, investors are shifting their focus, treating cannabis businesses more like traditional companies with high expectations for profitability, reputation, and regulatory compliance.
In a recent interview, Sahar Ayinehsazian, partner at Vicente LLP and a speaker at the upcoming Benzinga Cannabis Capital Conference, shared her perspective on the qualities that capture investors’ attention as the cannabis market continues to grow and mature.
Financial Stability and Scalability
Investors are becoming more selective, treating cannabis companies like other established businesses. Ayinehsazian explained that investors seek success benchmarks, such as solid financial performance and a proven track record.
“When an investor is …