Cannabis-Infused Innovator Jones Soda Co. Partners With Street League Skateboarding In Multi-Year Deal

Street League Skateboarding (SLS) and Jones Soda Co. (OTC: JSDA), a leader in craft sodas and innovative cannabis-infused beverages, have announced a multi-year partnership. This alliance is set to nurture the next generation of skateboarders and enhance fan experiences at SLS events.

This collaboration integrates Jones Soda’s distinctive craft soda line and its action sports legacy into various aspects of the SLS, including venues, athlete activations and content branding for the 2024 and 2025 seasons.

“At Thrill One, we’re excited to partner with Jones Soda, a brand with a deep, historical commitment to action sports and consumers,” said Matt Cohn, CEO of Thrill One Sports & Entertainment, the parent company of …

Full story available on Benzinga.com