Cannabis Robots And The Search For Good Jobs: A Veteran’s Mission To Keep The US Ahead In The Tech Race
In the quiet hum of a manufacturing facility in Chico, California, lies a story as old as the American dream. It’s about a man who turned adversity into opportunity, using grit, ingenuity and a commitment to better his community. From the fields to the factory floor, it’s a reminder of the enduring belief that work is not just about profit, it’s about purpose and building something that lasts while and uplifting others along the way.
At the heart of this story is Dave Peterson, a former Green Beret and military psychologist, who found his calling in cannabis. After years of serving his country and battling PTSD, Peterson built a business that combines cutting-edge automation with a mission to educate and empower the next generation. His Chico California Cannabis Company (C4) isn’t just about making products, it’s about making progress.
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Rediscovering Purpose: A Revelation That Sparked A Journey
After serving multiple tours in Afghanistan and Kosovo, Peterson faced the challenges of reintegration and PTSD. Disheartened by traditional treatments that emphasized pharmaceuticals, he turned to gardening with cannabis, initially as a suggestion from friends in the industry. What began as an experiment became life-changing.
“I was out in the sun, grounded to the earth, and working with these plants. Slowly, my symptoms began to subside—better sleep, less hypersensitivity to noise, and improved overall health,” Peterson told Benzinga Cannabis in an exclusive interview. The experience inspired him to transition from military service to the cannabis industry, seeing firsthand the plant’s medicinal benefits.
Automate And Conquer
Dave Peterson’s …