Cannabis Trademarks 101: How To Secure Your Brand According To Legal Experts
As the cannabis industry grows and matures, securing trademarks becomes pivotal for brand recognition and protection, yet the process remains ensnared by legal intricacies. A recent episode of Dykema Gossett PLLC’s “Higher Law” podcast, hosted by John Fraser, delved into this critical issue with trademark expert Jennifer Fraser. Here are key insights for cannabis entrepreneurs.
Trademark registration is no walk in the park, especially in an industry grappling with federal illegality. Jennifer Fraser, leader of Dykema’s trademark and copyright group, emphasized the importance of trademarks as they guide consumer purchases and help businesses distinguish themselves in a competitive market. “Trademarks tell us what we’re buying,” she explained, illustrating their dual significance to both businesses and consumers.
For cannabis companies, the journey begins with a meticulous name selection and rigorous clearance process. Jennifer detailed that trademark rights in the U.S. are not …