Cannabis Without Borders: Women Leaders Push For Global Market Expansion At Benzinga Cannabis Conference
“Going global might be a way to stay away from the heavily taxed American cannabis space.” This was the underlying theme of the Benzinga Cannabis Capital Conference panel, “Women Grow Presents: A 1 Step Guide To Beating 280e: Go Global,” where industry leaders from both local and international markets shared insights on international scaling.
Dr. Chanda Macias, CFO of Women Grow, a national cannabis network and business incubator for women, vowed to help every woman who wants to market their brand in the European Union. She specializes in a marketing form that “means it is a diversified product that you can have an increased opportunity for market share.”
Macias, who promotes and advocates for women entrepreneurs, inspired the audience by presenting a case for cannabis communitarianism. “Cannabis is community-based, so traditional market research is not what is important, but finding the differences in relation to …