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CannaQuest 2024 Combines Sales, Marketing, and Scavenger Hunts by Andrew Ward

Colorado cannabis lovers could earn thousands of dollars, prizes, and discounts if they win this year’s CannaQuest 2024, a series of challenges hosted by Native Roots Cannabis Co.

What is CannaQuest 2024?

First launched in 2020, CannaQuest is a unique scavenger hunt-meets-sales-and-marketing endeavor in Colorado. Adults 21 and over are encouraged to participate. 

To begin, entrants must get their free entry “passports” full of quests, stickers, and other items. Passports are available at all 17 of Native Roots’ Colorado locations. 

Participation stamps can be earned and cashed in for prizes and discounts. Challenges this year include:

Wearing Native Roots apparel

Completing a mood state quiz

Shopping on 4/20

Making specific product purchases

Incentivizing sales challenges, customers can immediately redeem special deals, including penny pre-rolls, eighths, half ounces, and gram concentrates, as well as BOGO deals and discounts on other store merchandise. Participants can also win prizes and discounts from over a dozen brands, including Cheeba Chews, Wana, Wyld, Pax, and many more. 

“We have been working hard to make CannaQuest 2024 the biggest and best yet, and we have 18 brands who have joined us for this year’s race,” said Buck Dutton, VP of Marketing at Native Roots. Dutton noted that the expanded brand roster this year comes from participant feedback. 

Representatives from Native Roots’ Speer Boulevard location in Denver tell Cannabis & Tech Today that early participation has been strong this year. 

“We had some people lined up before the doors opened to get started,” said the representative. “It created a lot of excitement and an increase in traffic at this location.”

The Prizes 

The first person to complete all 161 stamps will win a prize package worth over $3,100. Additional prizes include:

$1,950 in prizes to the first five people to complete 135 stamps 

$1350 in prizes to  the first ten people to complete 115 stamps 

$1200 in prizes to the and the first 15 people to complete 100 stamps 

Prize packages may include a pound of flower every week for the following year. In-store discounts, ranging from $100 to $1,000 in store credit, are also on tap. Other prizes include market favorite devices, including the Puffco New Peak Pro and a PAX Prize Pack.

Launched on April 10, 2024, CannaQuest is still open to Coloradans who have yet to enter. Visit CannaQuest’s info page to learn all the rules and about upcoming pop-ups across the state happening this summer. 

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