‘Culture Is Not Something You Can Buy’: Why Genuine Engagement Matters In Cannabis
At the recent Cannabis Market Spotlight: California event in Anaheim, Chelsea Kossower, Puffco‘s vice president of global expansion, emphasized the need for authenticity in the cannabis industry.
Speaking to a crowd of industry peers and enthusiasts, Kossower addressed how brands can best connect with the cannabis community by moving beyond traditional sales tactics.
See Also: Ricky Williams’ Highsman Merges With Hemp Brand Frozen Fields
Building Connections through Culture
During her panel discussion, Kossower highlighted that cultivating real brand loyalty in cannabis involves more than financial investment. “Culture is not something you can just throw money at and buy,” Kossower …