Driving Diversity: Azuca’s Commitment To Social Equity Sets New Standards In Cannabis
Under the leadership of CEO Kim Rael, who is also slated to speak at the upcoming Benzinga Cannabis Capital Conference, Azuca has established itself as a leader in the cannabis industry with its innovative ingredients and formulations.
Azuca recently unveiled an initiative to encourage innovation and entrepreneurship among social equity entrepreneurs and micro-license holders, highlighting Rael’s dedication to fostering a more inclusive cannabis industry. This initiative and Rael’s anticipated insights at the conference place Azuca at the heart of the conversation on equity and innovation within the cannabis sector.
The Social Equity Program: A Step Towards Inclusivity
Azuca’s Social Equity Program, unveiled in partnership with ButACake and its CEO Matha Figaro, exemplifies Rael’s vision for a balanced playing field in cannabis. This collaboration introduces ButACake’s Hibiscus Elixir, a standout product utilizing Azuca’s RTD ACTiVATOR® for cannabis beverages, highlighting the program’s potential to boost innovation and market competitiveness for social equity entrepreneurs.
Also Read: International Women’s Day, Native American Leader Reclaims Her Tribe’s Cannabis Legacy
A Leader With A Rael Mission
Rael’s journey from …