EXCLUSIVE: 40 Tons Founder Says Cannabis Company ‘A Force For Social Change’
At the heart of 40 Tons, a cannabis brand co-founded by Anthony Alegrete, lies a mission beyond selling products. Alegrete, a former cannabis prisoner turned executive and upcoming speaker at the Benzinga Cannabis Market Spotlight: California event, intertwines social justice with business, transforming each product into an advocacy statement. “Our innovative cannabis products are a platform for advocacy; each offering is a statement in itself,” Alegrete told Benzinga, emphasizing the dual focus of quality and social responsibility.
Community First
For 40 Tons, community engagement is part of their business strategy and the heart of their identity. Alegrete outlines how the brand’s commitment to advocacy shapes its product line and partnerships. “Our product selection process is deeply rooted in quality… ensuring that with every success we achieve, we …