EXCLUSIVE: Cannabis Beverage Sector Needs Consumer Education, Data, Has Upside Ahead – ‘A Source Of Long Term Growth’
The cannabis beverage sector faces challenges for scale and consumer education. Investors and companies in the space see growth opportunities and are ready for the coming breakout moment.
Here’s the insight from a panel of experts at the 2025 Benzinga Capital Conference in Chicago.
Cannabis Beverage Opportunities: The cannabis beverage space has attracted investments and entry by large beer companies, including Boston Beer Company (NYSE:SAM).
“We think this is a source of long-term growth for us,” Boston Beer Company Head of Cannabis Paul Weaver said at the Benzinga event.
Among the products from Boston Beer is Teapot, a cannabis-infused iced tea beverage.
Weaver said cannabis beverages are perfect for new cannabis customers as they might be afraid to enter a dispensary, and this is an easy-to-use-and-buy product in a sector they are likely familiar with.
Cheech and Chong Global Holding Company Chief Beverage Officer Ted Whitney said people being stressed out and needing better access to recreational relief is leading to consumer demand for cannabis-infused beverages.
“It’s an awesome category. We actually have excitement around this,” Whitney …