EXCLUSIVE: Curaleaf’s Boris Jordan Says Cannabis Company Has Made ‘Massive’ Leap, Expects European Business To ‘Double’ Next Year Despite Market Risks
Curaleaf Holdings Inc‘s (OTCQX:CURLF) Boris Jordan recently took over as chief executive of the company as he sees a lot of moving parts in the cannabis space that he believes he can help address.
“The industry is going through a very difficult period, and there is a lot of major, both catalysts and potential roadblocks in the way,” Jordan said Tuesday at the Benzinga Cannabis Capital Conference in Chicago.
“I always say, and my father used to say, ‘If you’re not happy with the way things are going, do it yourself.’”
Steering The Ship: Jordan, who is also the co-founder and chairman of Curaleaf, took over as CEO in August to further the vision he has for what Curaleaf can ultimately become. He said at the time that he would focus on streamlining the organization and accelerating growth initiatives to drive margin expansion.
At the Benzinga Cannabis Conference on Tuesday, Jordan said Curaleaf has made “massive” amounts of progress in recent weeks as the company has focused on cutting costs and bringing new people on board. The Curaleaf CEO noted that the company is changing “the whole dynamic” of how it operates.
In the fourth quarter, Curaleaf plans to introduce a new three-year strategy for the company moving forward so teams can …