EXCLUSIVE – How Cannabis Businesses Can Leverage Global Search Trends To Stay Ahead: New Semrush Index
In an increasingly digital age, where each click and search reflects the pulse of worldwide concerns, Semrush (NYSE:SEMR)’s second Annual Global Issues Index emerges as a critical barometer for understanding societal priorities. In this year’s index, published Thursday, mental health and the ongoing War on Drugs dominate the landscape of global searches.
Semrush Index Tracks Global Consumer Concerns
As with last year, these concerns remain at the forefront, signaling a sustained demand for solutions. For cannabis and wellness businesses, these trends hint at untapped opportunities to align products and strategies with consumer needs.
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The Semrush index leverages data from over 200 million global users to track search trends across 35 countries, focusing on 24 core societal issues based on search volume. Utilizing advanced machine learning algorithms, the index identifies year-over-year changes, providing businesses and policymakers with actionable insights to address these pressing global concerns effectively.