EXCLUSIVE: How NFL Veterans Calvin Johnson And Rob Sims Succeeded As Sports-Focused Cannabis Entrepreneurs
In the latest episode of Benzinga’s Cannabis Insider podcast, former Detroit Lions teammates Calvin Johnson Jr. and Rob Sims talked about their journey from pro football to cannabis entrepreneurship with their venture, Primitiv Performance. They discussed the development of cannabis-based wellness products tailored for athletes and their broader mission to shift perceptions about cannabis in sports.
From NFL Injuries To Cannabis Innovation
The transition from the NFL to the cannabis industry emerged from their experiences with sports-related injuries and the benefits they found in cannabis. Equally important, Johnson and Sims leveraged their knowledge of team dynamics to build a strong foundation for their business. They focused on innovative products designed specifically for high-performance athletes, drawing on lessons from their football careers. Reflecting on the early stages of forming their company, Johnson shared, “Starting from the beginning, we felt we knew what a good and bad team looked like.”
Primitiv: Redefining Athletic Recovery With Cannabinoids
Their company focuses on the anti-inflammatory properties of …