EXCLUSIVE: How This California Cannabis Co. Became A Celebrity Favorite With Migos And Travis Scott
In the latest episode of Benzinga’s Cannabis Insider podcast, co-hosts Patricio Liddle and Abbey Higginbotham welcomed Caleb Counts, CEO and co-founder of Connected Cannabis Co. This episode offers an in-depth look into how Counts’ personal journey has shaped one of the most recognized brands in the cannabis industry, celebrated for its premium strains and significant connections with the music world.
From Humble Beginnings To Leading Connected
Starting from modest beginnings, Counts shared his evolution from selling his first bag of weed at an early age. His disappointment with a Sacramento dispensary’s poor quality and customer service was the catalyst for launching his own venture. “I opened up my first spot six months later,” Counts said, making a rapid entry into a burgeoning industry that lacked sophisticated operations at the time.
Celebrity Endorsements Boosting Strains
Under Counts’ leadership, Connected has developed popular strains like Biscotti and Gelato, which have become favorites among …