EXCLUSIVE: Motif Labs Targets Gen Z With New Cannabis Line
Motif Labs, a company initially rooted in process engineering, has taken a significant step towards engaging the younger cannabis market by introducing Rizzlers, a brand tailored explicitly for Gen Z consumers.
Founder, CEO and upcoming speaker at the Benzinga Cannabis Capital Conference, Mario Naric was on a recent episode of Cannabis Insider and among the topics he talked about was how he shifted focus from the conventional cannabis market to meet the evolving needs of new adult consumers who have only known legal cannabis.
Addressing A New Generation
The launch of Rizzlers comes as a response to a demographic that views cannabis differently, having grown up in an era where cannabis is becoming legal.
“There’s a whole subset of people that have become adults during legalization and have only ever experienced legal weed,” Naric noted, emphasizing the variation in cannabis perception among this younger audience.
This insight led to the development of Rizzlers, aiming …