EXCLUSIVE: Tobacco Sector Looks To Cannabis For Growth: ‘Investments Are Meant For A Very Specific Reason’
Large global tobacco companies are investing in and partnering with cannabis companies with eyes set on future growth for the sector.
Industry experts shared the reasons why the cannabis sector is attractive to tobacco companies during the 2025 Benzinga Cannabis Capital Conference in Chicago.
Tobacco Sector Looks to Cannabis: Among the major global tobacco operators, British American Tobacco (NYSE:BTI) and Philip Morris International (NYSE:PM) may differ in their approaches to entering and growing in the cannabis sector.
KBS Strategic Advisors Lead Advisor Nick Kenny said Philip Morris has taken a more pharmaceutical and medical approach to the cannabis market, while British American Tobacco has looked more to consumer packaged goods in the sector.
Organigram Global (NASDAQ:OGI) has secured two investments from British Tobacco, something highlighted by CEO Beena Goldenberg during the Benzinga panel.
Goldenberg said British American Tobacco was looking for a product development collaboration and research on cannabinoids in a federally legalized jurisdiction. A follow-on investment will now see the two companies look to international expansion.
This includes both British American Tobacco and …