From A College Cannabis Rally To A Major Industry Advocate: Ross Gerber’s Journey Into Cannabis
Ross Gerber, the co-founder and CEO of Gerber Kawasaki Wealth and Investment Management, is known for his influence in the world of finance. However, his connection to the cannabis industry dates back much further than his investment endeavors. Gerber’s entry into the cannabis space started during his college days when a chance meeting with an activist inspired him to take up the cause of legalization.
A Rally That Sparked a Passion
Gerber’s involvement in the cannabis movement began in the early 1990s while he was attending the University of Pennsylvania. He recalls meeting Jack Herer, a legendary cannabis activist, and being inspired to advocate for legalization.
“I met this guy named Jack Herer who was running this thing called NORML, and he was this crazy guy,” Gerber shared. “Honestly, I smoked a jay with him in Venice Beach, and I was a kid, and he kind of inspired me to, …