From Ground Up: Trulieve CEO’s Blueprint For Cannabis Dominance
Kim Rivers, the CEO of Trulieve (OTC:TRUL), has been a driving force behind the company’s substantial growth and strategic direction, especially in the context of recent federal rescheduling discussions and the company’s operational optimizations.
With her expected appearance at the Benzinga Cannabis Capital Conference in April in Hollywood, Florida, let’s dive into her expertise and what attendees can expect from Rivers at the conference.
Advocating For Federal Cannabis Reform
Rivers has been vocal about the potential impact of federal cannabis rescheduling on the industry. She highlighted the significant tax burdens cannabis businesses face due to current federal classifications.
Rivers expressed optimism about the Health and Human Services Department’s recommendation to the Drug Enforcement Administration regarding cannabis rescheduling. This change could significantly alleviate operational challenges for companies such as Trulieve.
Operational Growth And Expansion
Under Rivers’ leadership, Trulieve expanded dramatically, growing from 10 employees in …