From Stigma To Style: How Cannabis Influencer TC Shakes Up The Weed Consumer’s Image
By Enrique D. Fernández via El Planteo
The initials “TC“ stand for the pseudonym used by Tomás Cott, an influencer who defines himself as a content creator aiming to completely eradicate the decades-long bad reputation labeling cannabis consumers. He challenges the condemning gaze that brands them merely as drug addicts lounging all day on a couch.
Through his social networks, we can witness the daily life of a smoker who engages in the same activities as the average person (eating breakfast, going for walks, shopping, cleaning the bathroom and so forth), but with the addition of lighting up a joint in between. Just as he has done since he took his first puff of that initial roll.
“I was born in 1995, and my first joint was at 14, so it was obviously brick weed [prensado], because that’s what was available at the time. I used to hang out with a friend who would always talk to me about weed and said that I had to try it. I remember it was at a park; the first time I didn’t feel a thing. The next day, I tried the same brick weed again and ended up on Jupiter.”
From that interplanetary joint started the cult of marijuana as a lifestyle for TC, who gradually discovered the pleasures and benefits of the plant. It was a world of sensations and learnings that shaped his social experiences and fueled his desire for a future in 420 mode 24/7.
“Back then, nobody knew what brick weed was. It was just weed, period. It wasn’t until three years later that I discovered real buds. Not by buying them, but by growing them. My friend Facu Vargas grew his first Moby Dick on an outdoor balcony without any care; we just planted the seed and watched it grow every day. Today, with a bit more knowledge, I can say that grow was a miracle,” he asserts with a laugh.
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