Hemp-Derived THC Beverages: Navigating Regulatory Uncertainty In A Potential $13.5B Market
As the cannabis industry grows, hemp-derived THC beverages are gaining attention for their potential to reshape the market. With low-dose offerings that cater to consumer preferences, these beverages offer an alternative to alcohol, appealing to those seeking convenience and avoiding the effects of traditional alcoholic drinks.
However, the future of this emerging market faces challenges as the 2024 Farm Bill approaches, bringing the possibility of regulatory changes that could affect the industry.
The Potential of Hemp-Derived THC Beverages
Aaron Grey, managing director of equity research at Alliance Global Partners and upcoming speaker at the Benzinga Cannabis Capital Conference, has identified hemp-derived THC beverages as a significant opportunity. He believes that these beverages have the potential to make a substantial impact on the THC market, which has struggled to gain traction in the cannabis industry.
Grey points out that “the combination of being on-trend with consumer preferences—convenience, no hangover, and a shift from alcohol—positions the THC beverage category to expand …