Cannabis Now co-founder and publisher Eugenio Garcia offered a comprehensive look at the media’s role in shaping the cannabis industry at the recent Benzinga Cannabis Capital Conference.

With a background in cannabis advocacy and media since 2008, Garcia emphasized how crucial it is for the industry to stay informed and engaged through reliable media sources as consumers and professionals navigate the ever-changing market.

Educating and Entertaining: Cannabis Media’s Ongoing Role

Garcia talked about the continued importance of cannabis media in educating and engaging audiences.

“What I took away was that people still and actively care about media. They want to be entertained, they want to be educated, and they’re willing to show up to educate themselves,” Garcia said, speaking to the packed audience at the conference. He noted the strong turnout, describing it as “standing room only” and acknowledging the audience’s enthusiasm for learning about developments in …

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