How A Cannabis Shop Won Over A Skeptical California Mountain Town

Yosemite National Park plans to open Tioga Pass on Monday, giving drivers access to the park’s highest elevations and connecting Eastern Sierra mountain towns to the rest of California. For the park, the annual event welcomes hikers and sightseers into the windswept granite peaks and valleys that John Muir once compared to going to church. 

At Tioga Green, a cannabis store in the town of Lee Vining, the pass’s annual reopening means business is back in full swing.

“It’s crazy as soon as that pass opens,” said Cory Zila, the former professional skier who owns the store, with sales going to “Jesus Christ insane numbers” and lines forming some mornings as park visitors wait for the store to open at 9 a.m.

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