How A Simple Magic Trick Led To One Of The Most Recognized Cannabis-Related Brands In The World: RAW Rolling Papers

Josh Kesselman, the visionary behind RAW Rolling Papers, was just a child when he first witnessed the simple magic trick that would set him on a path to creating one of the most recognized cannabis-related brands in the world. Growing up in New York City, Kesselman was mesmerized by his father’s holiday magic trick, where a rolling paper would vanish into thin air when ignited. “As a kid, you see magic and you think there’s an entire other universe you don’t know about,” he recalled in an interview a few years ago. This simple yet enchanting experience ignited a lifelong passion for rolling papers that eventually led to the creation of RAW.

Lifelong Obsession And Birth Of RAW

From the tender age of five, Kesselman’s fascination with rolling papers grew. As he got older, he began collecting various brands, driven by an insatiable curiosity. During his college years in the early 1990s, Kesselman’s passion turned into a more structured endeavor. He started posting his rolling paper collections online, sharing knowledge and trading packs with European collectors. This community-building effort laid the groundwork for what would become a global empire.

Kesselman’s journey from a passionate collector to a pioneering entrepreneur was anything but straightforward. After moving to Florida in 1993, he opened a small smoke shop in Gainesville called Knuckleheads. Despite facing numerous challenges, including reluctance from landlords who took exception to renting …

Full story available on Benzinga.com