How To Max Profits This 4/20, Smart Discounts Amid Sales Spike Of Premium Marijuana
In an exclusive interview with Benzinga Cannabis, Brendan Mitchel-Chesebro, of BDSA, the leading market firm specializing in global cannabis markets, shared insights into the trends, preferences and strategic moves retailers can make to capitalize on the 4/20 cannabis consumption spike.
Predicting The 4/20 Surge
Retailers looking to harness the annual 4/20 sales boom should closely observe historical sales data. Mitchel-Chesebro pointed out that in 2023, sales on April 20th soared to 137% above the monthly daily sales average.
With 4/20 falling on a Saturday in 2024, a day historically known for high sales volume, retailers are advised to prepare for a similarly significant uptick.
Trending Now: Solventless Extracts And Culinary Edibles
Consumer interest has notably shifted towards solventless extracts and culinary edibles. “Solventless products, in particular, have grown their share of total extract sales by 75% from Q1 2021 to Q1 2024, now making …