How To Start A Successful Cannabis Brand In A Down Market

Ryan Clark was 19 years old with a baby on the way when the Tulare County (California) Sheriff’s office raided the hobbyist grower’s first small-scale commercial cannabis grow: a lone plant in a house he and a few friends rented.

After that setback, Clark set out on “a mission,” he recalled in a recent interview, to acquire the brightest light he could find, by any means necessary.

And so it was that Clark grew four plants underneath the glare of a 400-watt, high-pressure sodium wall pack that previously had been affixed to the outside of a building in an alleyway.

The profit from that operation funded a proper setup.

One thing led to another over the next two decades, and after stints running a hydroponics store and overseeing construction and cultivation for the first large, regulated operator in California’s Central Valley, Clark launched his own flower business in 2021, which was considered by many a down market for cultivators.

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