How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv
In a recent episode of Benzinga’s Cannabis Insider podcast, Lauren White, director of partnerships at VDX.tv, shared a wealth of insight into the dynamic landscape of advertising in the cannabis industry.
Opportunities Beyond Federal Rescheduling
“With the U.S. Department of Health and Human Services recommending the reclassification of cannabis, we’re on the brink of unlocking marketing and advertising opportunities at scale,” White said. This anticipated shift could alleviate some of the tax burdens that currently hamper cannabis brands, opening new doors for widespread advertising.
Yet, with her deep expertise in the U.S. and Canadian markets, White cautions against waiting for regulatory changes to act. She urges cannabis brands to “do what you can do right now, and do it well.”
Given the critical regulatory shifts discussed by White, don’t miss a beat of the fast-changing landscape of cannabis advertising, which will be discussed at the highly anticipated Benzinga Cannabis Capital Conference in Florida this April 16-17, 2024.
Lessons From Alcohol To Cannabis
Facing the challenges of compliance, White drew parallels between …