Hundreds of California Cannabis Brands, Retailers Seek Business Deals At Hall Of Flowers In Ventura

Hundreds of California cannabis brands and retailers attended California’s flagship trade show last week, aiming to position themselves for sustained success in the one of the nation’s most challenging marketplaces.

Attendees ranging from big brands such as Stiiizy to startups such as Luigi came to Hall of Flowers at the Ventura County Fairgrounds searching for new deals, partnerships and other potential collaborations.

More than 200 brands showcased products, dozens of ancillary companies touted services and more than a hundred retail operators converged in the sunny coastal town of Ventura, about 70 miles northwest of Los Angeles.

Women-owned brands seemed to be more prevalent at this year’s installment of Hall of Flowers, with several large booths dedicated to showcasing female products and imagery.

The huge after-parties – typically featuring live music, big food spreads, open bars and abundant product giveaways – were much more modest this year, perhaps a consequence of the struggles most retailers and brands are facing in the world’s largest regulated marijuana market.

Still, the business, social and consumption vibes were a welcome boost, several sources told MJBizDaily.

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