Ice Cube And The ‘Hollyweed Queen’ Bet Big On Premium Cannabis With Fryday Kush
Ice Cube is stepping deeper into the cannabis industry with Fryday Kush, a brand that promises high-potency, curated strains developed in partnership with Priscilla Vilchis, CEO of Premium Produce. The rapper, actor and entrepreneur, known for his unfiltered takes and cultural influence, is positioning his latest venture as a serious contender in the premium cannabis space, avoiding the pitfalls that have sunk other celebrity brands.
“We spent a long time getting Fryday Kush right,” Cube said in a recent Forbes interview. “And we’re still building. I’m excited to see where it goes.”
A Power Move With The ‘Hollyweed Queen’
To bring Fryday Kush to life, Cube teamed up with Priscilla Vilchis, a seasoned cannabis entrepreneur who has made history as the first Latina and youngest female CEO to secure licenses in both California and Nevada. Known as the “Hollyweed Queen,” Vilchis has built a vertically integrated cannabis empire focused on high-quality cultivation and distribution.
“She’s doing things that no other person is doing,” Cube said in Forbes. “Young, a go-getter, somebody who’s not afraid to fight the odds.”
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The partnership came through Budding Equity, a company facilitating high-profile cannabis collaborations. It marks Cube’s most direct investment in the space yet, following an earlier partnership with Caviar Gold, which has since ended. Outstanding …