Is Utah Ready For Legal Weed? Half The State Says Yes -What’s The Market Potential?

A recent poll shows that 50% of Utahns now support the legalization of adult-use recreational marijuana, reflecting a significant shift in public opinion. 

The survey, conducted by Noble Predictive Insights for the Utah Patients Coalition, highlights evolving attitudes just six years after the state legalized medical marijuana. 

Utah’s cannabis market, with its underserved demand due to strict regulations, high prices and limited access, hints at significant untapped potential for investors if rules evolve. 

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Key Poll Findings

The poll shows that 50% of Utah voters support recreational cannabis legalization, while 38% prefer medical cannabis only and 9% believe it should remain illegal. Younger voters, aged 18-34, overwhelmingly favor legalization at 60%, while only 29% of those over 65 support it.

Shifting Attitudes And The Medical Cannabis Program

Desiree Hennessy, executive director of the Utah Patients Coalition, noted growing acceptance of recreational cannabis. She pointed to the evolution of the medical marijuana program, established after voters approved Proposition 2 in 2018, as part of the shift in attitudes. However, issues like pricing and access still push many patients to seek weed …

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