JointCraft’s CEO On Cannabis Future: ‘We’re Going To Grow Bigger Than Canada’
John Prentice, the seasoned founder and CEO of JointCraft, recently shared his experiences and perspectives at the Benzinga Cannabis Capital Conference. Prentice, who began his journey in the cannabis industry in 2012, humorously noted his enduring commitment despite his challenges over the years.
“I’m an old face in the cannabis industry. I should have run away by now. But no, I’ve done all sorts of things,” he explained, detailing his extensive background, from establishing facilities to launching software solutions to support the cannabis business.
JointCraft: Pioneering Manufacturing in Canada
Prentice described JointCraft as a purpose-built manufacturing entity focused on co-processing products for other brands, ensuring they successfully reach the Canadian market and achieve national distribution. His company’s role is pivotal in helping established brands expand their footprint, especially in a …