Legacy Operators Drive ‘Quality And Innovation’ In Cannabis Market, Says Industry Leader: How Tech Meets Tradition In California’s Booming Weed Sector
In the green fields of California’s cannabis industry, Aaron Selverston stands tall, a creative driving change with a mix of passion and pragmatism.
Selverston is just one of many speakers who will be at Benzinga Cannabis Market Spotlight: California and as the VP of corporate development & technology at Talarya Brands, his journey from inception to industry leadership is a beacon for innovation and resilience.
Charting the Course Through Challenges
Selverston’s thoughts on the cannabis industry’s intricacies, especially legacy operators’ hurdles in adapting to regulated markets, have been crucial.
At Benzinga’s virtual Cannabis Capital Conference in 2021, he