Lost Their Dream Company, Got It Back, Now They’re Thriving In Cannabis Design Market
We first heard from Lana Van Brunt and Hayley Dineen when their recently founded project, Sackville & Co., was acquired by 48North. However, the turmoil that followed is less widely known.
Founded in 2018, Sackville & Co. set out to challenge the male-dominated cannabis design and accessory market. Their goal was clear: create beautiful, art-inspired products that resonate with a diverse and often overlooked audience.
“Sackville was born out of our desire to see cannabis represented in a new light and to highlight the diversity of the cannabis audience,” Van Brunt said in an exclusive interview with Benzinga.
Battle For Ownership
In March 2020, Van Brunt and Dineen found themselves in a fierce legal battle to regain control of their company when 48North’s new leadership decided to shut them down. The struggle was intense, but after months of negotiation, they emerged victorious.
“At the beginning of March 2020, we began the fight to buy back our company. After a tough legal battle, we came out victorious, with our company back in our hands and a significant amount of legal debt,” Van Brunt said.
Though relieved to have their company back, they were now faced with repaying a hefty legal debt. They turned to an old-fashioned yet effective strategy: …