Meet 7 Weed Content Creators Redefining Cannabis Culture In Latin America
Latin America’s cannabis scene is undergoing a massive overhaul, with the plant slowly gaining public acceptance and permeating the mainstream, being carefully woven into the fabric of daily life, even showing up on huge TV shows and hit songs. This is all-encompassed by the changing laws and regulations, which herald a cannabis boom throughout the region.
Analysts estimate that the Latin American cannabis market could skyrocket to billions in sales in a few years with both medical and recreational use gaining legal status in countries like Uruguay, Colombia, Argentina and Mexico, among others. The surge in market value, from $168 million in 2020 to an estimated $824 million by the end of 2024, point to the influence Latin America is gaining as a global leader in cannabis cultivation and innovation. This trend is fostered by favorable legislation, a strategic location and economic benefits, such as production costs up to 80% lower than in North America.
These factors, especially the decline in the persecution of consumers and growers, are in turn laying the groundwork for influential content creators who are reshaping the cannabis narrative and its future in Latin America. These influencers, activists and storytellers are demystifying cannabis, challenging longstanding stigmas and fostering a community that’s both informed and inclusive. Their platforms range from Instagram and YouTube to podcasts and blogs, each offering a unique lens on the cannabis experience in Latin America. They cover a spectrum of topics, from the intricacies of cultivation and the benefits of medicinal cannabis to the joys and challenges of navigating a rapidly evolving legal landscape.
So, let’s delve into the world of Latin American cannabis content creators, exploring the individuals behind the accounts and peeling back the layers of a movement that’s as diverse as it is dynamic; one that’s rooted in a deep love for the plant and a fervent belief in its potential to heal, inspire and transform.
Tomás Cott (TC): A Day In The Life Of A Cannabis Enthusiast
Country: Argentina.
Content type: Cannabis-infused lifestyle.
TC. COURTESY OF TOMAS COTT
Tomás Cott, widely recognized by his initials, TC, challenges the stereotypes that have clouded the perception of cannabis users for decades. With a mission to eradicate the stigma associated with cannabis, TC’s approach is anything but conventional. Through his social media platforms, he offers a glimpse into the daily life of a regular Latino who integrates cannabis into his routine, from breakfast to bedtime. His narrative is a powerful testament to the normalcy of cannabis consumption, illustrating that enjoying cannabis doesn’t detract from one’s productivity or social responsibilities.
Born in 1995 and introduced to cannabis at a young age, TC’s journey is emblematic of a generation’s exploration and acceptance of cannabis. His initial experiences with brick weed, the only available form of cannabis at the time, marked the beginning of a lifelong relationship with the plant. TC’s recount of his transition from consuming brick weed to growing his own highlights his personal growth, as well as the evolving cannabis culture in Argentina.
TC’s narrative extends beyond personal anecdotes, touching on the broader implications of cannabis acceptance within family dynamics and societal perceptions. Thus, TC’s journey from a curious teenager to a prominent content creator and cannabis advocate exemplifies the shift in perception towards cannabis in Latin America. Through his content, TC not only entertains but educates, pushing for a future where cannabis is understood and appreciated for its myriad benefits.
Mau Lamonica: Crafting Excellence In The Craft Cannabis Craft
Country: Argentina.
Content type: Home growing, strain hunting and rare genetics.
Mau Lamonica. COURESY OF MAU LAMONICA
Mau Lamonica is not just a cultivator: he is an artist in the truest sense, weaving together expertise and passion to create a cannabis experience that transcends the ordinary. At the helm of the Flowers and Terps cannabis club, Lamonica has elevated the craft of cannabis cultivation to an art form, earning the admiration and respect of peers and enthusiasts alike – even the biggest musicians on earth turn to Mau for some good weed whenever they visit his home town, Buenos Aires. His journey into the world of cannabis cultivation is marked by meticulous attention to detail and a relentless pursuit of perfection, traits that have positioned him as a leading figure in the Latin American cannabis community.
Endorsed by the iconic Don Rouch, a figure synonymous with innovation and excellence in the Argentine trap scene, Lamonica’s cannabis strains are celebrated not just for their quality but for their artistic expression. This unique blend of artistry and agriculture …