Miami Music Week’s New Buzz: Is Alcohol Not Cool Anymore? Club Space’s Embrace Of Cannabis Beverages Signals Booze-Free Future
As Miami Music Week unfolded, a revolution in festival refreshments quietly made its debut, marking a pivotal moment in nightlife culture. The introduction of Milonga Yerba Mate at Club Space’s Factory Town marked the first time a cannabis-infused beverage hit the club scene in Florida, opening a new chapter for social enjoyment and wellness.
Factory Town, under the aegis of Club Space, has long been a highly sought-after venue for dance music aficionados. Yet, this year, amidst the usual lineup of DJs and dance anthems, something new captured the attendees’ attention. Milonga’s Peach Ginger and Citrus “light” versions, with their promise of a buzz without the booze, became the talk of the town.
Behind Milonga’s innovation are Shadi and Samer Atassi, a father-son duo bonded by a shared vision to disrupt the norm. “We are proud to be the pioneers in creating the world’s first functional cannabis beverage,” Samer says. Their journey into the creation of Milonga speaks volumes …