Mike Tyson Knows He’s A Champion: Here’s How To Market Like A Heavyweight In Cannabis
Former heavyweight champion Mike Tyson, set to speak at the upcoming Benzinga Cannabis Capital Conference, has made a powerful entrance into the cannabis industry with his Tyson 2.0 brand.
This venture marks Tyson’s latest business endeavor, bringing his cannabis products to his home state of New York, where the market is rapidly expanding following recent legalization efforts. However, his efforts don’t just stop there.
The Power Of Fame
The cannabis industry has seen its share of celebrity-backed brands. Still, only some have the broad appeal and recognition that Tyson brings to the table.
Tyson 2.0, which includes strains like Tiger Mintz and Knockout OG, has quickly become a notable name in the state’s cannabis market.
His move into the cannabis …