Muay Thai Legend ‘Huracán’ Talks Business, Wellness & Cannabis As His Boxing Brand Expands To US
“Being born into a poor family was the greatest fortune I ever had,” says Guillermo “Huracán” Benítez. He reflects on a journey that has taken him from humble origins in Argentina to become a revered figure in the world of professional combat sports.
Today, he stands not only as a former champion but as a successful entrepreneur and wellness advocate, close to expanding his boxing brand into the U.S. market.
How A Fitness Fix Led To Rapid Combat Sports Success
Benítez’s foray into kickboxing and Muay Thai began unexpectedly when he was 28. Originally a passionate soccer player, he shifted focus after a friend suggested trying martial arts to maintain his fitness. “I tried it and I loved it,” he said. He quickly showed natural talent, winning amateur tournaments consecutively without prior aspirations of becoming a professional fighter.
His connection with Dojo Serpiente, a prominent martial arts gym in Argentina founded by Cristian Bosch, played a crucial role in his development. Under Bosch’s mentorship, Benítez grew in the sport and secured Argentine, South American and Thai championships, becoming a formidable name in the sport.
Bosch (second from left) and Benítez (second from right)
All Or Nothing: Building Businesses While Winning Titles
Despite his success in the ring, Benítez never dedicated himself solely to fighting. Throughout his life, he managed to build various businesses, all while maintaining his combat career. “I was an …