NBA Legend Gary Payton Launches Cannabis Recovery Brand ‘Greater Purpose’

Gary Payton is back in the game. But this time, the Hall of Fame NBA point guard isn’t dishing assists on the basketball court; instead, he’s partnering with Green Label Rx to bring Greater Purpose, a cannabis-infused wellness brand, to market. The brand is set to debut at Hall of Flowers, a cannabis industry expo, on Sept. 20-21 in Santa Rosa, California.

Payton, known for his fiery defense and unstoppable presence on the court, is now using that same energy to advocate for the healing potential of cannabis. He’s not alone in this venture, joining a growing roster of former NBA players who have embraced cannabis as part of their post-sports careers.

“With maintaining peak physical performance throughout my career, it became important for …

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