New Partnership Targets Unlicensed Cannabis Shops In New York, Here’s How
Leafly (NASDAQ:LFLY) announced Thursday that it’s expanding its support of the legal New York cannabis market via a new partnership with the New York Cannabis Retail Association (NYCRA), a non-profit coalition of New York dispensary owners united under the slogan “Collaboration Over Competition.”
The new collaboration, notes Leafly, seeks aims to help create a more sustainable, equitable and inclusive cannabis industry.
Why It Matters: Leafly and NYCRA agreed to sponsor a series of industry events in 2024 and also to work on implementing marketing initiatives to strengthen New Yorkers’ awareness of the importance of buying legal and local cannabis.
“The operating environment in the Empire …