No Brand, No Problem: California Company Powers Top Weed Brands Behind The Scenes Via White-Labeling
The cannabis industry is evolving rapidly, with one of its key trends being the rise of the white-label business model. White labeling allows specialized cultivators to produce high-quality cannabis for established brands without the costs associated with marketing the product under their name.
Desert Horizons, a cannabis cultivation company based in Cathedral City, California, exemplifies how this model creates new opportunities for craft cannabis businesses.
At the helm is Jessica Alfonso, COO of Desert Horizons, whose company produces cannabis for some of the most recognizable brands in the market. Alfonso emphasizes the importance of selecting the right genetics, managing operational costs, and building strong relationships with vendors and cultivators. For Desert Horizons, the key to success lies in maintaining product integrity while delivering premium cannabis to other companies.
Courtesy of Desert Horizons
The White Label Advantage
White labeling allows Desert Horizons to focus exclusively on cultivation without the additional costs and complexities of branding or marketing. “We have very much control over how we operate,” Alfonso told Benzinga, highlighting the benefit of streamlined production.
Unlike vertically integrated operations, white-labeling enables Desert Horizons to reduce overhead, improve efficiency and maintain quality.
This model also allows their partner brands to focus on marketing and distribution, reducing their operational risks.
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