North Dakota Ad Campaign Backs Adult Use Cannabis Legalization, Eyeing Economic Gains

North Dakota advocates have launched an ad campaign for Measure 5, a ballot initiative proposing the legalization of adult-use cannabis, aiming to capture millions in tax revenue and support local economic growth. 

With Election Day a week away, the ad, led by the New Economic Frontier campaign, highlights the financial benefits North Dakota could gain by following neighboring states that have already legalized cannabis.

North Dakota Missing Out On Legalization’s Economic Potential?

“Would you throw away millions of dollars?” the ad asks, underscoring the tax revenue North Dakota currently forfeits as nearby states like Montana profit from cannabis sales. According to campaign data, Montana generated over $118 million in tax revenue within two years of legalization—a potential model for North Dakota. 

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