Primitiv By Former NFL Stars Rob Sims And Calvin Johnson Jr. Is Official CBD Topical Of Detroit Tigers
Michigan-based cannabis brand Primitiv Performance, founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., announced a new collaboration with the Detroit Tigers. The new deal would make Primitiv the club’s official CBD topical partner.
The new partnership will be highlighted throughout the 2024 season at Comerica Park via in-stadium messaging, programming, activations, and special appearances by Johnson and Sims.
Johnson Jr., who played nine seasons with the Detroit Lions, praised the new collaboration.
“Seeing our product as the Detroit Tigers official CBD topical partner is an incredible honor and speaks volumes about the forward-thinking nature of the organization,” …