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Q&A with 2024 Innovation Awards Judge Lance Lambert by Cannabis & Tech Today

Lance Lambert brings a wealth of experience to his role as a judge for the Innovation Awards. Starting in mainstream digital media and marketing, Lambert made a pivotal shift to the legal cannabis sector in 2013, joining The Denver Post’s cannabis-focused news site, The Cannabist. His career trajectory led him to WeedMaps, where he spearheaded global media operations, significantly expanding the company’s content reach worldwide.

Currently serving as the Chief Marketing Officer at Grove Bags, Lambert is focused on expanding the company’s global presence and penetrating emerging markets. His personal connection to cannabis as a cancer survivor and Northern California native has fueled his advocacy for integrating cannabis into a healthy lifestyle.

Lambert’s expertise is widely recognized in the industry, as evidenced by his frequent speaking engagements at international expos and conventions. He also hosts two radio shows, “Cure to Consumption” on Haze Radio Network and “Seed to Social” with the Future Cannabis Project, further amplifying his voice in the cannabis community. Additionally, he contributes a monthly column to MG Magazine, focusing on international cannabis legalization movements.

In a recent interview with Cannabis & Tech Today, Lambert shared his insights on the crucial role of technology in the cannabis industry and the key factors that captivate public attention.

Cannabis & Tech Today: Cannabis has innovated a ton and continues to do so. What do you consider innovative in today’s cannabis space?

Lance Lambert: I think the technology today that really stands out involves increasing the consistency, potency, and quality of the finished product. This includes anything from blocking, curing, and storing to processing equipment. Innovations like rapid onset gummies are game changers, bringing mainstream tech into the cannabis industry. Anything that impacts quality, consistency, and potency is making the most impact.

C&T: What kind of impact should tech have on cannabis today and into the future?

LL: Tech should support processes that enhance the consistency and quality of cannabis products. For instance, machines that automate the infusion of pre-rolls improve consistency and ensure a high-quality product. This not only benefits medical patients but also elevates the overall consumer experience. Tech should make the production process more efficient and the products more reliable.

C&T: Judges’ opinions matter but so too does the public when it comes to winning an Inno Award. What does it take to become a hit with the public?

LL: The tech that stands out to consumers is usually the one they interact with directly. Whether it’s transdermal patches, edibles, or vaping devices, the key is that consumers can see and feel the benefits of the technology. Consistency and quality are crucial, as is the story behind the product. Transparency and reliability help win over the public.

C&T: What is your favorite piece of cannabis tech you own or have owned? Why does it stand out to you?

LL: I have several favorite pieces of tech, but one that stands out is the G Pen. It’s like the Honda Accord of vaping devices—it just won’t die. It’s practical, has a larger chamber, and offers a consistent experience. I’ve had it for years, and it’s been tried and true. Transitioning from traditional methods to this kind of technology was a game changer for me, improving the overall consumption experience.

2024 Innovation Awards Submissions are Open!

Don’t miss your chance to be recognized for your innovative contributions to the cannabis industry. Submit your entries for the 2024 Cannabis & Tech Today Innovation Awards before the Aug. 26 deadline.

Editor Note: This interview has been edited for length and clarity.

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