Ricky Williams’ Highsman Merges With Hemp Brand Frozen Fields
Highsman, the cannabis brand founded by former NFL running back and Heisman Trophy winner Ricky Williams, has merged with Frozen Fields, a North Carolina-based hemp company and its sister entity Abundant Labs. The merger establishes Top Seed Inc. as the parent company while maintaining the Highsman and Frozen Fields brand identities.
Marijuana Meets Hemp: A Partnership For National Competition
The consolidation, announced three years after Highsman’s launch, seeks to enhance market reach and operational efficiency. According to Williams, the partnership leverages Abundant Labs’ research and development capabilities to innovate products, improve margins, and gain greater supply chain control. “We began exploring M&A opportunities about a year ago, seeking to …