At the recent Benzinga Cannabis Capital Conference, cultivation experts shared key strategies for building a profitable commercial cannabis cultivation operation.

Moderated by Amy Larson, senior vice president at Rx Green Technologies, the panel offered key insights on essential strategies for creating resilient and profitable cannabis cultivation operations. Leaders from facilities design, finance, lighting and agricultural services discussed the critical factors for staying competitive in an evolving market.

Check out these five must-know strategies the panel shared:

1. Setting Realistic Goals

Successful cultivation operations require attention to many business components, including cultivation processes, financing and regulatory adherence.

Larson opened the session with foundational advice for aspiring commercial cultivators: start with realistic expectations. “Be realistic with your plan, and your goal in the industry, and immerse yourself.”

Larson, who is also head of sales and marketing, emphasized that networking and identifying “who you know and who you trust” remain vital in cannabis, a still-tight-knit industry. She also pointed out that successful cultivation operations require attention to various business components, from financing to regulatory adherence.

2. Starting Small, Scaling Wisely

For David Fettner, managing partner of Grow America, sustainable growth begins with restraint.

Fettner explained that many new cultivators feel pressured to maximize their output from the start, but a controlled growth strategy ultimately allows for …

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