Selling Weed Is Like A Sneaker Drop: Running Out Isn’t A Problem For This Company
In a market marked by mergers, acquisitions and growing consolidation, Garden Greens is not following the typical playbook. While large operators focus on the CPG model of uniformity and constant supply, Garden Greens takes a more adaptable approach by understanding demand cycles and responding creatively to consumer preferences.
As the industry undergoes massive consolidation, with big companies scooping up smaller players, Garden Greens stands out by keeping its product offerings fresh and exclusive. Rather than sticking to a fixed lineup, they frequently discontinue strains to build hype and create new demand.
In a time when the market favors the largest players, Garden Greens proves that a street-smart, flexible approach can help small and medium cannabis companies thrive.
Josh Krane, general manager at Garden Greens, brings a wealth of experience to the operation. With his roots in the hash-making business in Los Angeles, Krane has a deep understanding of the cannabis culture that many corporate operators lack. “You have to strip away all ego,” he shared with Benzinga Cannabis, “and learn everything from the ground up.”
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Beyond Standardization
Garden Greens operates under the principle that diversity and creativity are key to creating real demand. Krane’s strategy is clear: “We’re not just trying to scale. We’re trying to build something consumers want—something they’ve never had before.”
At Garden Greens, running out of a strain isn’t a failure, it’s an opportunity to create excitement and engage consumers in a conversation. “We purposely let some strains go out of stock. We …